Cringe Check
Cringe Check was an internal discord server that myself and the other interns at Le Truc created to help lend our perspective as Gen Z to the more experienced (old) creatives.
Click here to read what Adweek & Adage had to say about the project.
Through our first few weeks of our internship, we noticed a pattern of creatives coming and asking for our opinions on various pitches and projects to gut check whether it felt like something that would resonate well with Gen Z or if it would feel out of place/out of touch. They appreciated our unique view as Gen Z creatives, and we benefited from getting to be involved with a wider range of projects across the agency.
After realizing how helpful this was, we decided to offer a more official service to the Publicis employees at large. The best vehicle for this we decided was a Discord server.
The Cringe Check Discord consists of three channels:
Cringe Check
The Cringe Check channel is a place where you can ask if specific ideas or executions are cringe or not. Whenever someone posed the question myself or another one of the Gen Z staff would give an answer of Cool or Cringe and a brief explanation of why. If the answer was cringe we would also suggest potential changes to take it from Cringe to cool
Trend Alert
Trend alert was a space for current trends on TikTok primarily but other social media platforms as well. Anyone could post trends they came across. As moderators we would post a new trend at least every other day with a brief explanation of the trend and if we thought a brand could get involved and how quickly they should do so.
Slang Translator
Slang Translator is simply that, a translation tool. Publicis employees would ask what a slang term means and we would do our best to translate it into simply english. Like any other dictionary in addition to the definition we would offer a few uses in a sentence.