Cringe Check

Cringe Check, is what happens when a couple of bored interns notice that all of the most experienced (old) creatives keep coming to them for advice on how to target Gen Z and decide to take advantage of it.

It existed as an internal discord server that allowed rest of the agency to seek our POV as Gen Z creatives and gave us a platform as interns to regularly impact work beyond on own.

Click here to read what Adweek & Adage had to say about the project.

The Cringe Check Discord consists of three channels:

Cringe Check

This channel was where people could ask for a quick check on whether a specific idea or execution would be seen as cringey by the average Gen Z. When a question was posed we’d label it Cool or Cringe with a brief explanation of why and offer advice on how to turn the cringe idea into something cool.

Trend Alert

Trend alert existed as a space for where anyone could post interesting trends they came across. Additionally, we would post ourselves a new trend at least twice a week with a brief explanation of how a brand could effectively capitalize on it and what they should avoid.

Slang Translator

Slang Translator is simply that, a translation tool. Publicis employees would ask what a slang term meant and we would do our best to translate it into simply english. Like any other dictionary in addition to the definition we would offer a few uses in a sentence.

⬇️ Check out our launch video below⬇️

AD: Belle Walton // AD: Anna Lyle Collett // STRATEGIST: Jared Montgomery CW: Jake Marchant