Baggu
The insight: People want to do more to combat plastic waste but don’t know where to start. Baggu offers them fashionable and affordable options to get them started
The line: Break Free From Plastic
Copywriter: Jake Marchant
Art Director: Rebekah “bean” Ripley
Art Director: Belle Walton
DP/ Director: Mckay Watson
Awards:
Gold Addy- Television in Advertising
Silver Addy- Cinematography
Gold Telly- Branded Content
Silver Telly- Online Commercials
ADC Silver Cube- Craft in Art Direction
ADC Bronze Cube- Craft in Video: Visual
Shortlisted- International Andy Awards