Snyders of Hanover Nashville Hot Pretzel Pieces

Snyders of Hanover decided to release a new flavor of pretzel pieces, Nashville Hot. What they didn’t expect was how upset chicken would be losing their favorite seasoning.

Enter Travis Byrd, a chicken, who channeled his heartbreak the only way he knew how: a classic country heartbreak ballad. Travis song “Left Me for Pretzels” was used to create a TikTok campaign with his first post garnering over 6M views. Check it out here -"Left Me for Pretzels"

What AdAge had to say "SNYDER’S OF HANOVER RELEASES COUNTRY HEARTBREAK BALLAD"