Snyders of Hanover Nashville Hot Pretzel Pieces
Snyders of Hanover recently released a new flavor of Pretzel Pieces, Nashville Hot. We helped launch these new Nashville Hot Pretzel Pieces by telling the story of Travis Bryd through a series of TikToks. Travis is a chicken who is heartbroken that Nashville Hot, a longtime chicken seasoning, left him for pretzels. He set out to let the world know of his heartbreak through the only way he knew how, a classic country heartbreak ballad.
As a junior copywriter on the team I was tasked with making sure all of our content felt native to TikTok and finding ways that Travis and his song could participate in current trends on the platform in the form of organic posts. As well, my expertise and experience with Gen Z internet culture was drawn upon through every step of the project to make it as relevant to the target market as possible.
What AdAge had to say "SNYDER’S OF HANOVER RELEASES COUNTRY HEARTBREAK BALLAD"