Oral-B

Working on Oral-B I wrote copy for various projects for the different global markets of the brand. We delivered content for TV, digital, socials, e-commerce, and more.

UK TVC :30

After a 20 second online video I wrote about the importance of changing your power brushes brush head regularly performed exceptionally well, the UK market requested we turn it into a 30 second TV spot.

SOCIAL

Throughout the year we targeted specific cultural moments and gifting opportunities in an ongoing effort to reposition a power toothbrush as a perfect gift for those you love.

E-Commerce Videos

Oral-B’s top power brush line “Oral-B i0” has several different versions at different price points and with various features. To help consumers decide which brush is right for them we created videos that showcase each brushes unique benefits and selling points. Below is an example of a lower price point brush on the left and our highest priced brush on the right.

Educational Videos

Oral-B power toothbrushes help prevent many of the most common oral health issues, like gingivitis, halitosis, tartar, etc. In an effort to better reach those who are suffering from those issues and looking for solutions we created a series of educational videos that teach about an oral health issue and then explain why an Oral-B ió is the solution.